Mobile app · Web planner · GIS · AI automation
Trail Sherpa
Offline trail navigation and trip planning for backpackers in the Pennsylvania Wilds. Designed, built and launched on iOS, Android and the web in five months.
Read the case studyForm + Function
I design the brand and build the product, from idea to IDE. Research, identity and interface through to shipped apps, data pipelines and launch.
Legacy modernization · WordPress → SvelteKit
EvAAL Tools
A WordPress site and a cobbled-together PHP app rebuilt in 48 hours as one fast, accessible app, then handed to the client to run with AI agents.
Read the case studyCitizen science · Mobile apps · Survey platform
Hive Science
Geolocated survey apps for Lake Tahoe and NASA-funded snowpack research. About 25,000 volunteer observations, and the foundation for our next platform.
Read the case studyTourism · Bluetooth beacons · Real-time CMS
Joinify
A real-time content platform for destination apps: beacon-triggered walking tours, merchant deals and visitor guides, updated without app store releases.
Read the case study
More work
Ecommerce · Shopify · Print on demand
Shop Loyalsock Trail
A Shopify store for one of Pennsylvania’s classic backpacking trails: 47 trail-branded products, from blaze patches to map tees, printed and shipped on demand with no inventory, and cross-promoted inside the Trail Sherpa community.
Visit the shopSaaS · 2007–2014 · Founded & sold
Minute7
Time and expense tracking for QuickBooks, built to fix our own bookkeeping. It grew to $25K a month, added 1,000+ customers in a single quarter, was featured in Entrepreneur, and was sold to a business partner in 2014. The logo’s 7 is a pair of clock hands, and the name grew from “time in the cloud” to “minutes heaven” to Minute7.
Clients & partners
- NASA Earth Science (ROSES)
- UC Davis Tahoe Environmental Research Center
- Desert Research Institute
- Keep Tahoe Blue
- University of Nevada, Reno
- Lynker Technologies
- PA Wilds Center for Entrepreneurship
- Virginia City Tourism
- Sierra State Parks Foundation
- Diamond Peak Ski Resort
- Peppermill Resort
- RSCVA (Visit Reno Tahoe)
- City of South Lake Tahoe
- Lake Tahoe Shakespeare Festival
- Microsoft Licensing
- RAD Strategies
Want to see more?
Twenty-five years of brand, web and product work for travel, tourism, science and enterprise clients. Ask me for examples.
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